This article, placed the comprehensive quality improvement of undergraduates under the background of elite culture and
mass culture, analyzed the influences and challenges brought by elite culture and mass culture on the undergraduate
education from multiple perspectives of philosophy, ethics, economics, education, sociology and etc. and combing some
foreign developed countries' experiences proposed the principles should be insisted by high schools in the context of
elite culture and mass culture. With the development of times, undergraduate education should also constantly develop
into new historical starting points and thoroughly reform the undergraduate education from content to essence,
perception to format with a globalized horizon, so as to be able to reflect the time characteristics and better promote the
overall development of undergraduates. Exactly based on such a view, this article, on the premise of full recognition that
the flourishing and development of elite culture and mass culture has promoted China into a multicultural situation,
proposed the principles for university moral education, such as education should promote the integration of
undergraduate multi-values, sticking to the integration of unary guidance with diverse development, insisting on seeking
common points while reserving differences and harmony but with differences, and etc.
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