Europe An Insider's View

Paul Crosby

doi:10.1117/12.947553

3 June 1988 Europe An Insider's View

Paul Crosby

Proceedings Volume 0950, The Laser Marketplace in 1988; (1988) https://doi.org/10.1117/12.947553
Event: The Laser Marketplace in 1988, 1988, Los Angeles, CA, United States

Abstract

What I would like to do is to really answer a question which most American companies find themselves wrestling with when they first start to consider the European market. That question is, "should one view Europe as a single entity, or as a collection of individual states?" Once you have answered that question, then from that is driven your whole marketing sales and distribution policy.

Citation Download Citation

Paul Crosby "Europe An Insider's View", Proc. SPIE 0950, The Laser Marketplace in 1988, (3 June 1988); https://doi.org/10.1117/12.947553

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