Image categorization for marketing purposes

Mishari I. Almishari; Haengju Lee; Nathan Gnanasambandam

doi:10.1117/12.877367

7 February 2011 Image categorization for marketing purposes

Mishari I. Almishari, Haengju Lee, Nathan Gnanasambandam

Proceedings Volume 7879, Imaging and Printing in a Web 2.0 World II; 78790O (2011) https://doi.org/10.1117/12.877367
Event: IS&T/SPIE Electronic Imaging, 2011, San Francisco Airport, California, United States

Abstract

Images meant for marketing and promotional purposes (i.e. coupons) represent a basic component in incentivizing customers to visit shopping outlets and purchase discounted commodities. They also help department stores in attracting more customers and potentially, speeding up their cash flow. While coupons are available from various sources - print, web, etc. categorizing these monetary instruments is a benefit to the users. We are interested in an automatic categorizer system that aggregates these coupons from different sources (web, digital coupons, paper coupons, etc) and assigns a type to each of these coupons in an efficient manner. While there are several dimensions to this problem, in this paper we study the problem of accurately categorizing/classifying the coupons. We propose and evaluate four different techniques for categorizing the coupons namely, word-based model, n-gram-based model, externally weighing model, weight decaying model which take advantage of known machine learning algorithms. We evaluate these techniques and they achieve high accuracies in the range of 73.1% to 93.2%. We provide various examples of accuracy optimizations that can be performed and show a progressive increase in categorization accuracy for our test dataset.

Citation Download Citation

Mishari I. Almishari, Haengju Lee, and Nathan Gnanasambandam "Image categorization for marketing purposes", Proc. SPIE 7879, Imaging and Printing in a Web 2.0 World II, 78790O (7 February 2011); https://doi.org/10.1117/12.877367

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