Evaluating public awareness of new currency design features

Lisa DiNunzio; Sara E. Church

doi:10.1117/12.462702

19 April 2002 Evaluating public awareness of new currency design features

Lisa DiNunzio, Sara E. Church

Proceedings Volume 4677, Optical Security and Counterfeit Deterrence Techniques IV; (2002) https://doi.org/10.1117/12.462702
Event: Electronic Imaging, 2002, San Jose, California, United States

Abstract

One of the goals of the 1996 series design was to integrate highly recognizable features that enable the general public to more easily distinguish counterfeit from genuine notes, thereby reducing the chance of counterfeit notes being passed. The purpose of this study is to evaluate how knowledgeable the public is concerning the new currency, to identify the channels through which the public learns about new currency design, and to assess the usefulness of the new currency's authentication features. Also, the study will serve as a baseline measurement for future design studies and in comparative analysis with other countries. The results of the qualitative research will be described in the following sections of this paper. The quantitative research is scheduled to begin in February 2002, at the same time as the Netherlands' opinion poll of the Euro and NLG-notes in an effort to compare results.

Citation Download Citation

Lisa DiNunzio and Sara E. Church "Evaluating public awareness of new currency design features", Proc. SPIE 4677, Optical Security and Counterfeit Deterrence Techniques IV, (19 April 2002); https://doi.org/10.1117/12.462702

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