Data mining for the e-business: developments and directions

Alfred Grasso; Harry Sleeper; Bhavani M. Thuraisingham; Yike Guo

doi:10.1117/12.381755

6 April 2000 Data mining for the e-business: developments and directions

Alfred Grasso, Harry Sleeper, Bhavani M. Thuraisingham, Yike Guo

Proceedings Volume 4057, Data Mining and Knowledge Discovery: Theory, Tools, and Technology II; (2000) https://doi.org/10.1117/12.381755
Event: AeroSense 2000, 2000, Orlando, FL, United States

Abstract

This paper describes data mining and e-business and then shows how data mining may be applied to e-business to gather consumer/supplier intelligence so that targeted marketing and merchandising may be carried out.

Citation Download Citation

Alfred Grasso, Harry Sleeper, Bhavani M. Thuraisingham, and Yike Guo "Data mining for the e-business: developments and directions", Proc. SPIE 4057, Data Mining and Knowledge Discovery: Theory, Tools, and Technology II, (6 April 2000); https://doi.org/10.1117/12.381755

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