Marketing and selling product security

Sharon Carr

doi:10.1117/12.304682

1 April 1998 Marketing and selling product security

Sharon Carr

Proceedings Volume 3314, Optical Security and Counterfeit Deterrence Techniques II; (1998) https://doi.org/10.1117/12.304682
Event: Photonics West '98 Electronic Imaging, 1998, San Jose, CA, United States

Abstract

The risk run for counterfeiting and diversion is significantly smaller than that for armed robbery, the latter involving getting killed or being jailed. The industry of valuable products, therefore, must authenticate their products using overt, and/or semi-covert, and/or covert technology. As a result counterfeiting and diversion are limited, while sales and revenues are stimulated. Relevant market categories are government, health and safety, non-consumables, and consumables. To make security measures function adequately, manufacturers of valuable goods must be not only be provided with application equipment and know how, but also with the necessary services.

Citation Download Citation

Sharon Carr "Marketing and selling product security", Proc. SPIE 3314, Optical Security and Counterfeit Deterrence Techniques II, (1 April 1998); https://doi.org/10.1117/12.304682

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