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In the country to vigorously support the development of rural e-commerce industry, how to use cloud computing and big data technology construction planning rural e-commerce logistics, efficient integration of local logistics resources, reduce logistics transportation costs, and promote the steady development of rural e-commerce industry, is the current national and social comprehensive research of the main topic. Considering the development of rural economy in Guizhou in recent years, under the background of "Internet + efficient logistics", it is an effective way to optimize the efficiency of rural express delivery to build and optimize rural fast trunk transportation and improve rural express joint delivery capacity. Therefore, on the basis of understanding the development status of "Internet + efficient logistics", this paper mainly discusses the rural e-commerce logistics information architecture based on cloud computing and big data according to the current organization mode and transport capacity optimization of rural express joint distribution, defines the mathematical model affecting express transportation, and then regards the minimization of total transportation and distribution cost as the development goal. Scientific coordination of all distribution centers and related services, and comprehensive optimization of Guizhou rural express trunk transportation level.
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