Construction of smart stores in automobile marketing system based on big data

Caiyun Zhou

doi:10.1117/12.2642848

28 July 2022 Construction of smart stores in automobile marketing system based on big data

Caiyun Zhou

Proceedings Volume 12303, International Conference on Cloud Computing, Internet of Things, and Computer Applications (CICA 2022); 123030D (2022) https://doi.org/10.1117/12.2642848
Event: International Conference on Cloud Computing, Internet of Things, and Computer Applications, 2022, Luoyang, China

Abstract

As a new economic form, digital economy has become an indispensable driving force for the transformation and upgrading of traditional industries. With the advent of the digital era, big data automobile marketing is gradually recognized and widely used by major automobile companies. Therefore, in the face of the changing and uncertain sales market, auto sales stores need to speed up their own digital transformation and development, and make full use of big data technology to achieve the purpose of improving store profits and reducing costs and increasing efficiency. It is necessary to improve its own workflow internally, and realize the fine management and the integration of its resources. It is necessary to build smart stores and digital marketing systems externally, so as to gain a higher insight into customer needs and optimize service experience. As far as possible, data collection, integration, processing and transformation can be realized in every value chain and scenario, so that data can flow in this process, and the development trends of data assetization, service business and asset service can be realized, and our own big data smart store and automobile marketing system can be built.

Citation Download Citation

Caiyun Zhou "Construction of smart stores in automobile marketing system based on big data", Proc. SPIE 12303, International Conference on Cloud Computing, Internet of Things, and Computer Applications (CICA 2022), 123030D (28 July 2022); https://doi.org/10.1117/12.2642848

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