From printed color to image appearance: tool for advertising assessment

Cristian Bonanomi; Daniele L. R. Marini; Alessandro Rizzi

doi:10.1117/1.JEI.21.3.033016

18 September 2012 From printed color to image appearance: tool for advertising assessment

Cristian Bonanomi, Daniele L. R. Marini, Alessandro Rizzi

Author Affiliations +

Journal of Electronic Imaging, Vol. 21, Issue 3, 033016 (September 2012). https://doi.org/10.1117/1.JEI.21.3.033016

Abstract

We present a methodology to calculate the color appearance of advertising billboards set in indoor and outdoor environments, printed on different types of paper support and viewed under different illuminations. The aim is to simulate the visual appearance of an image printed on a specific support, observed in a certain context and illuminated with a specific source of light. Knowing in advance the visual rendering of an image in different conditions can avoid problems related to its visualization. The proposed method applies a sequence of transformations to convert a four channels image (CMYK) into a spectral one, considering the paper support, then it simulates the chosen illumination, and finally computes an estimation of the appearance.

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Cristian Bonanomi, Daniele L. R. Marini, and Alessandro Rizzi "From printed color to image appearance: tool for advertising assessment," Journal of Electronic Imaging 21(3), 033016 (18 September 2012). https://doi.org/10.1117/1.JEI.21.3.033016

Published: 18 September 2012

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