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From printed color to image appearance: tool for advertising assessment

[+] Author Affiliations
Cristian Bonanomi

Universitá degli Studi di Milano, Dipartimento di Informatica e Comunicazione, Via Celoria 20, 20133 Milano, Italy

Daniele Marini

Universitá degli Studi di Milano, Dipartimento di Informatica e Comunicazione, Via Celoria 20, 20133 Milano, Italy

Alessandro Rizzi

Universitá degli Studi di Milano, Dipartimento di Informatica e Comunicazione, Via Celoria 20, 20133 Milano, Italy

J. Electron. Imaging. 21(3), 033016 (Sep 18, 2012). doi:10.1117/1.JEI.21.3.033016
History: Received February 1, 2012; Revised June 21, 2012; Accepted July 12, 2012
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Abstract.  We present a methodology to calculate the color appearance of advertising billboards set in indoor and outdoor environments, printed on different types of paper support and viewed under different illuminations. The aim is to simulate the visual appearance of an image printed on a specific support, observed in a certain context and illuminated with a specific source of light. Knowing in advance the visual rendering of an image in different conditions can avoid problems related to its visualization. The proposed method applies a sequence of transformations to convert a four channels image (CMYK) into a spectral one, considering the paper support, then it simulates the chosen illumination, and finally computes an estimation of the appearance.

© 2012 SPIE and IS&T

Citation

Cristian Bonanomi ; Daniele Marini and Alessandro Rizzi
"From printed color to image appearance: tool for advertising assessment", J. Electron. Imaging. 21(3), 033016 (Sep 18, 2012). ; http://dx.doi.org/10.1117/1.JEI.21.3.033016


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